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Supporting the Movement for Black Lives - Spiral Circle

Supporting the Movement for Black Lives

Spiral Circle is here to do our part to facilitate the active dismantling of the supremacist paradigm and system. Your purchases of books from our social justice and spiritual activism section lets us know that we are on the journey towards a more liberated world view together. When we stock and you enjoy our inclusive children's corner and take home anti-racist and inclusive art, we make a statement regarding where our values lie. At Spiral Circle we hope to help our community question the beliefs and assumptions that are holding us back, and hold others back, from fully realizing our potential as humans.

To Our Black Patrons

Your lives matter. You are valuable. You deserve better. We see you, we celebrate you and we stand with you in both word and action.  
We know you're tired. This space is your space. Come in and sit in a chair and just be. Hang out with the crystals, find products that reflect your beauty, and discover books that speak to your experience on our shelves. If you make and sell goods compatible with our offerings, let us know. We support black-owned makers with our purchasing power.
Spiral has been an inclusive haven for decades - when we took over ownership in 2019 we were grateful to see a diverse mix of patrons. As white women owners, we have a dual role. The first is to normalize the active inclusion and celebration of BIPOC (Black, Indigenous & People of Color) wisdom and spirituality. The second is to carry the labor of dismantling the programming of white supremacy within the white community. We purchase, hire and think through an intersectional lens, not because it is trendy or for praise, but because we are committed to normalizing and deeply rooting into a win-win-win partnership paradigm built on respect and dignity, replacing the win-lose paradigm of domination and supremacy.
At the same time, we acknowledge there is no such thing as a perfect white ally. We know we have and will make ignorant mistakes. There is much to learn and we are committed to a lifelong journey of doing the deep spiritual work around supremacy within ourselves. We welcome feedback and challenges to our perceptions. We will have your back if other patrons treat you with anything less than dignity and respect. We stand with you in calling for civil rights, equal rights and dismantling the system of supremacy. We do not see this as a political issue, but one of basic human rights.
Your comfort comes from those who have lived your experience. Here are some resources that were recommended for and by the Black Community: 

To All of Our Patrons

We committed to an eco-social ethic from day one, and it occurred to us that we might need to spell out our embodied practices in clear language for those of you consciously investing your hard-earned capital with people and places that are aligned with what matters most to you. Here are some ways we walk the talk:
We actively decolonize our inventory. We critically look at the authors and types of products we stock. We do not support exploitative practices, cultural appropriation, or objectification and do our best to continually educate ourselves and make appropriate decisions regarding this. For instance:
  • You will not find knock-off Native American dreamcatchers Made in China. Instead you can find sage bundles harvested & processed by a network of Native American wildcrafters from Canada to South America who collect plants in an ecological and respectful way. We also carry herbal smudge bundles that are locally grown and harvested by Chonteau, a black medicine woman who sells her products under her Sangoma brand.
  • Spiritual Bypassing & Colorblindness are harmful and we refuse to carry popular but harmful books such as the "The Secret," which perpetuates harmful models of spiritual supremacy. We haven't read every book on our shelves, so we rely on our community to help us understand if something is harmful. Profits are not more important than people.  
  • Much of new age spirituality is told through a very white lens and "borrowed" from other cultures, oftentimes without credit. We actively include authentic wisdom keepers from varying traditions. As the gatekeepers to publishing become decolonized themselves, we will see a true shift towards equality and we use our voice to demand more equal representation from our publishers and vendors. 
  • We value Indie Made and Fair Trade over questionable sourcing practices from countries known to exploit their workers. As new owners, we are still trying to discover ethical sourcing partners for key spiritual tools so this is a work in progress. 
We commit to a pro-intersectional equality path. Representation matters and we are focused on purchasing a product mix where all of our patrons can see themselves reflected in our offerings. This is obvious just walking through our store. Other ways we support this path:
  • Our identities largely shape our experience in our society, informing our trauma and privilege, so you will find items that reclaim the narrative for our LGBTQIA, Women, Transgender and BIPOC communities. 
  • We offer insightful reading about toxic masculinity and dismantling white supremacy for our white & male patrons who are doing their part to be part of the solution. 
  • Our children's section is inclusive and empowering. We know how important it is to raise the next generation to be anti-racist, active allies/accomplices and help them cope with bullying, bystanders and inequality. 

Areas We Intend to Deepen Our Practice

  • As we step into our second year stewarding this beloved bookstore, we will be taking a more active role in outreach and education amongst our white patrons and associates who genuinely want to do better by everyone in our community to make sure that we are being conscious and intentional about how we carry forward. We're not afraid of tough conversations or ruffling feathers, but we do intend to carry ourselves with understanding because we once had the same ignorance and miseducation. Our objective is to be effective, assertive and compassionate at all times. This is a journey and a process.
  • We are looking to deepen our offerings for the Hispanic and Latinx community by building a collection of books written in Spanish.  
  • We're also looking at ways in which we can direct some of our revenue towards change-making non-profits. While we are still in our infancy as new owners (and not yet profitable as of this writing) we have taken advantage of a new opportunity to direct a percentage of online sales towards justice organizations.
These are our immediate next steps in the long march towards justice, which we will continually revisit as part of our responsibility towards those in our community who have been systemically oppressed and made to feel less than in our society. If you made it this far, thank you for being in this sacred advocacy work with us - let's tend to the wounds and make reparations so we might finally have an opportunity to end the on-going trauma of racism and make way for the healing that can follow. Let's begin right now, in the next paragraph.

To Our White Patrons 

We have work to do! Many of you are already on it. We know many more of you are ready to learn & do better but don't know what to do. We know some of you are confusedworried, and uncomfortable talking about racism and especially discussing white supremacy. A few of you might not be open to having the hard talks and doing the deep spiritual work around dismantling supremacy and we might lose your business. We'll be here if you decide to change your mind. 
For those of you showing up - this is just the beginning of a much longer conversation & collective action. Here are some resources for those of you beginning to do the work. Our Society & Culture Bookshelf has illuminating titles (more on the way, many books are on backorder due to high demand) but there are many, many resources available online, here are just a few:
To understand perspectives about our police and prison system, begin here:
Love & light is not enough. This is the spiritual, political, and familial work of our lifetime. 
In Community,
Julie Wilder & Summer Rodman

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Hi Julie,

I live in the area and was on the search of a local shop to purchase my crystals and other tools. I stumbled upon this page and there are no words for the rush of gratitude and thankfulness….I felt the care in your words and the thoughtfulness behind your stance. As a Black woman, I immediately felt welcomed and feel drawn to this space. Though not needed, because I love what you guys appear to have created and planned to become a patron, but infinitely appreciated. Thank you, thank you, thank you!


Hi Julie,

I didn’t realize Spiral Circle was under new ownership until I read this. This was honestly a breath of fresh air to read. I look forward to visiting soon.

Best Wishes



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